“Do what you do so well that they will want to see it again and bring their friends”. Advice from, Walt Disney, one of the business world’s great marketers. I am a New York resident, so I don’t get to either of Disney’s theme parks in the US very often. Unlike my Mother, who saw the theme parks as only a money making machine (see my previous post “A Mother’s Gift“), I see them as a wonderful escape. So when my job made it necessary for me to travel to Orlando for training, (really, it wasn’t my idea) I was excited to think I would be so close to WDW.But sad I wouldn’t be able to spend time in the parks. Would today’s Disney Corporation live up to its creator’s marketing advice and lure me there somehow to spend my hard earned money? If so, would the experience be worthy enough to “bring my friends”? My Disney brain was working overtime trying to find a way to take advantage of my close proximity to the “Happiest Place on Earth”. After the smoke cleared a bit, (I think my brain pan needs an oil change) I began to see possibilities. I had to eat, right? And WDW has some restaurants that feel, sort of like attractions, right? My wife was joining me and we planned the trip like many of our vacations (Disney or otherwise)– we plan our days around meals. Since my days were spoken for by my employer from 7am-7pm, the plan was to soak up as much of the Disney Magic at dinner as possible without buying a park ticket. But was food wasn’t going to be enough? Undeterred I pushed ahead.
We decided to pick some old favorites and one new restaurant for the three dinners we were planning. To maximize our enjoyment potential, I felt the Resorts might offer more than just a meal. Even though we were limited to Resorts, there were still many options. Boma was an easy choice. Not only is the resort a favorite, but I love a buffet and the African inspired cuisine is not something you find everywhere (even in NYC). We also loved our stay at the Polynesian. While Kona has never been at the top of our list, it does have the great tiki-style drinks and sushi, which is hard to find in WDW. For our new restaurant, I had just read that Iron Chef Cat Cora’s Koussina was closing and we had never tried the food, which also offered some unique WDW choices. Now that we had our three restaurants, we were ready to find out if we could make an evening out of it filled with WDW magic.
In my next post, I’ll reveal how successful Disney was at making us feel like we were part of the magic and whether Walt would be proud that his creation could “bring us back for more”.